Fishlabs Website

Fishlabs's website had served the studio well for many years, but as the company evolved, it's online presence no longer reflected the current quality of our work or its modern identity. The goal of this project was to modernise the website while ensuring it remained informative, approachable, and aligned with the studio's new vision or intended brand.

Market Research and Employee-Wide Survey

I began by conducting market and competitor research to understand current trends (from other gaming studio websites) and identify opportunities for improvement. To complement this research, I gathered feedback from colleagues (with the help of Google Forms!) across the company to better understand any grievances or issues within the existing website and uncover areas where the experience could be strengthened.

Wireframing and Prototyping

Using these insights, I defined the site's structure, mapped key user journeys, and created low-fidelity wireframes to explore layouts and interaction patterns. This phase focused on improving navigation, content visibility, and overall usability while establishing a solid UX foundation for the redesign.

The static screens went through some stages of refining and layout adjustments, before I proceeded to implement a clickable prototype that laid my vision out clearer for everyone, including the coders, to align on. The following GIF is a sample:

The Fresh Coat of Paint

Once the user experience direction was approved, I continued to collaborate closely with our Senior UI Artist at the time, Timm Ruge, who refined the visual identity, branding, and aesthetic treatment of the website.

Together, we transformed the initial UX concepts into a modern, polished experience that better represents Fishlabs today while providing a clearer and more engaging journey for visitors.